ABOUT 3YG

3YG began with accomplished executive, Russ Salzer.

Throughout over 25 years of experience in executive leadership positions, one of the biggest challenges Russ faced was how to effectively support a sales team and grow the top-line year-over-year. It was a search for help that led him to the work of Stephan Schiffman at DEI and Steve Mulch at Veritas Training Group. He was immediately drawn to the program by its’ practicality and affordability. The technology for providing follow-up and reinforcement added to its' allure. 

Russ's knowledge of the interdependency of people on business results created a competitive advantage as he began training corporate sales teams. His ability to improve interpersonal relationships delivers rapid and sustainable results.

Through years of development in 3YG, Russ and his colleagues now offer effective sales training and technology guidance including Prospecting Intensive, Appointment Setting, The Board CRM, Prospect Management, LIFO, and Inner Sales Workshop, as well as customized training to fit your company and sales teams’ needs.

SALES TRAINING AND TECHNOLOGY

MEET THE TEAM

RUSS SALZER

Russ Salzer, Owner and CEO of 3YG, has a Bachelor of Business Administration from the University of Wisconsin – Oshkosh and has held executive leadership positions with companies ranging from Fortune 200 companies such as Honeywell and James River Corporation, to privately held companies to technology businesses and even a public utility. In those roles, he has had experience working on business development opportunities within Asia and Europe. In addition, Russ is Licensed Human Element Practitioner - LHEP™, Licensed LIFO® Method Practitioner, InBound Marketing Certified & a Lean Manufacturing Green Belt. 

Successful management of financial and operational turnarounds, start-ups, divestitures, facility transitions, union contract negotiations, and strategic reorganizations are just a handful of Russ’s accomplishments. He has maintained a record of profitable and sustainable performance by affecting the work environment to be more accountable, open, and honest.

ANN STILP

As a communications professional for 30 years, Ann Stilp has worked with individuals, teams, and organizations to achieve their goals through improved communications methods. Drawing on experience in the fields of public relations, public affairs, media relations, and marketing communications has enabled her to create a diverse set of tools and approaches for helping establish credibility, relay information and build relationships with core audiences.

Ann has held key roles with International Paper, Ariens Company and Wisconsin Manufacturers & Commerce. She has provided one-on-one counsel to clients in a variety of industries including paper, building products, dairy farming, food products, and industrial machinery. She has earned a Bachelor of Science degree in Consumer Communications from the University of Wisconsin, and is a Licensed LIFO® Method Practitioner.

MADELEINE SALZER

Madeleine is a graduate of The Chicago School of Professional Psychology where she earned her master’s degree in Industrial/Organizational Psychology. She has an undergraduate degree in Psychology and Educational Studies from Ripon College. Madeleine has an interest in organizational training and development and aims to increase open communication and understanding between individuals to help align their goals and values. She has experience with in-depth research in several fields of work in addition to coaching, and leadership development.

Madeleine is passionate about deepening cultural skills as a result from her studying in China on two occasions in both high school and during her undergraduate studies. Madeleine is a Licensed LIFO® Method Practitioner and has a real love and appreciation for learning and team-oriented work.