Inner Sales 9: Is Marketing the Magic Bullet?
Jon and Russ are joined by Denis Kreft and Melinda Morella-Olson of Imaginasium to talk about the relationship between marketing and sales.
Guest: Denis Kreft, Melinda Morella-Olson (Imaginasium)
Hosts: Jon Stanis (Twitter, LinkedIn), Russ Salzer (Twitter, LinkedIn)
Denis Kreft is the president and co-founder of Imaginasium. Having served in just about every role in the company since the firm began in 1996, Denis has a keen ability to lead Imaginasium to operational excellence. Denis works tirelessly to ensure that Imaginasium's customer experience is firing on all cylinders and that the firm is truly living it's vision of helping clients live their story by clarifying their message, building understanding inside their own walls, and creating the marketing that moves customers to action.
Melinda Morella-Olson is Imaginasium's director of strategic engagement. She is responsible for uncovering clients’ needs and matching them with Imaginasium’s capabilities. She’s also instrumental in developing strategic partnerships and developing the marketing strategies that help Imaginasium connect with prospective clients. Her previous experience includes education, non-profit marketing and communications, strategic planning and fund development.