What is LIFO Selling Styles? In this episode, Russ educates Jon on the LIFO Selling Styles program and how it helps salespeople find their preferred selling style. LIFO Selling Styles breaks down behavior into four categories.

• Supporting/Giving
• Conserving/Holding
• Adapting/Dealing
• Controlling/Taking

Everyone has each expression but tends to prefer one over the others depending on the situation. Understanding these styles will help your sales team serve your potential clients in a mutually beneficial way.